Instagram Features: Who Can Post 90-Minute Videos?
As of November 10, 2026, Instagram Features is a test of longer videos, not a 90-minute upload upgrade available to every account. If you cannot see a Features option, keep your current publishing plan. Creators who already have a longer video can prepare one short clip while they wait for access. The full account eligibility rules and standard payout terms remain unconfirmed.
What are Instagram Features?
Features is the name Instagram is using for its longer-video test. In their October 26 announcement, Adam Mosseri and Tessa Lyons described short and long videos working together, with Reels remaining part of the experience. A clip might introduce a conversation; the longer video gives an interested viewer room to follow it.
Watch the official announcement.
The widely reported 90-minute limit comes from coverage of the test. Social Media Today’s October 26 report describes videos up to 90 minutes and selected creators in the U.S., following testing in Brazil. That reporting is not a promise that any account in either country can upload a 90-minute video.
Facts checked November 10, 2026. The complete test availability and eligibility requirements remain unconfirmed. Kabo has not completed a Features upload.
Who can use Features, and why is it missing?
Instagram’s announcement describes an early test, without a full checklist you can use to predict when your account will get access. Someone else may have it while your account does not, even if you are in the same country.
Start with the controls your account actually shows. If you see a Features option, read its upload requirements before editing a video for it. If you only see a longer video in your feed, that confirms you can watch that item, not that you can publish the same format.
Does selecting a video over 10 minutes mean I have Features?
No. Being able to choose a long file in a media picker does not confirm a Features upload, its duration limit, or a successful post. An upload may still face checks after selection. Look for the product name and the requirements shown by the publishing flow before calling it Features access.
If the option is missing, keep using the publishing formats already available to you. Switching account types, clearing your cache, or paying for an unrelated subscription is not a verified way to unlock this test.
Features vs. Reels: what changes for your workflow?
The useful difference is what you ask the viewer to commit to. A Reel can answer one question in a short visit. A longer video needs a reason for someone to stay through the explanation. The official announcement presents the two as complementary formats, rather than a reason to abandon short videos.
| Decision | A standalone Reel | A possible Feature |
|---|---|---|
| Audience promise | Resolve one clear question or show one useful moment. | Carry a complete conversation, lesson, or story. |
| Material to prepare | Choose a moment that makes sense without the full recording. | Check that the complete video earns its length and that you have rights to reuse it. |
| Connection to another video | Use a real, working route to the full video when your account offers one. | Make the full video understandable even if someone arrives without seeing the clip. |
Scroll horizontally to read all columns.
For example, a short camera tutorial could show the difference between two microphone positions. The full lesson could explain the room, equipment, and trade-offs. The short version should still leave the viewer with something useful, even if they never open the lesson.
Keep your existing Reels review separate from a Features experiment. Our Instagram ranking guide explains the signals discussed for existing Instagram content; those signals do not prove how a new long-video test will perform.
Can you make money from Features?
Standard Features payout terms remain unconfirmed.
November 4 reporting on the test discusses one-off creator payments and an unsettled payment model. A private arrangement with a selected creator would not establish a generally available rate, application route, or payment for everyone who gets access.
If Instagram offers you an agreement, check the deliverables, rights, payment conditions, and term in that agreement. For planning, keep any possible platform payout out of your budget until you have actual terms. A brand paying you for a video is a separate arrangement, not evidence of an Instagram ad-revenue share.
Should you wait or prepare one small test?
If you already make a podcast or teach longer lessons, preparing one clip can be useful without committing to a new production schedule. If your work is built around quick demonstrations, making a long video solely because the limit might be 90 minutes adds work before you know whether you can publish it.
| Your situation | What this tells you | A sensible next step |
|---|---|---|
| No Features entry | You have not found an entry on this account. | Keep your current schedule. Save one existing long video as a candidate if you have one. |
| A long video is available to watch | You can view that item. Upload access is a separate question. | Note how the clip leads into the full video, without assuming you have the same controls. |
| A file over 10 minutes can be selected | The picker accepted a selection. Posting and Features eligibility are still unconfirmed. | Check the format name and visible requirements. Do not use file selection as proof of access. |
| A Features publishing option is available | Your account shows an entry at this time. | Read its requirements, check your footage rights, and prepare one limited test. |
Scroll horizontally to read all columns.
Set the extra work you are willing to do before you begin. Reusing a lesson that is already edited is a different commitment from filming a new hour-long episode. Start with the option whose cost you can control.
Plan one Reel that leads to a longer video
The announcement describes a viewer moving from a short clip to a deeper viewing experience. That is a direction for the product, not a verified button-by-button tutorial for every account. Only promise an in-app connection after you can see it and check where it takes a viewer.
Choose a clip with a complete point, then identify the question the full video answers next. If you need help separating those questions, use the content-series planning guide. A longer video is one possible destination; a series of standalone episodes is another.
Copy this plan for one candidate video. Leave an unavailable result blank or write “not available”; public views cannot tell you how many people followed a clip into the full video.
One-video test plan
Reel-to-long-video test plan Full video and its main question: One clip that answers a smaller question on its own: Relevant time range in the full video: What the viewer can learn by watching the rest: Where the full video is actually available: Link or in-app connection checked from the viewer side: Permissions for footage, music, and guest appearances: Extra editing time I am willing to spend: What my account actually reports after posting: What I will change or keep next time:
After a test, record the extra work and only the results your account actually reports. If you cannot measure the clip-to-full-video journey, keep that limitation in your notes. You can still decide whether the format fits your material without claiming it improved reach.
Sources and what remains unconfirmed
- Adam Mosseri and Tessa Lyons: official Features announcement (October 26). Establishes the name, early test, and intended relationship between short and long video. The video discussion is paraphrased, not quoted as a product specification.
- Social Media Today: initial test coverage (October 26). Reporting on the 90-minute format, selected U.S. creators, and earlier Brazil testing. This is secondary reporting, not a complete official eligibility list.
- Social Media Today: creator payments and long-form promotion (November 4). Follow-up reporting. Individual deals and observed placements do not establish standard payouts or universal access.
Checked November 10, 2026. The complete test scope, account eligibility, standard payout terms, and a general release date remain unconfirmed. Kabo has not reproduced a Features upload or the clip-linking flow. The decision table and test plan are editorial guidance; the audio lesson is a constructed example, not a creator’s results.
Before investing in a new production schedule, recheck the official announcement and the requirements visible on your account. If those change, use the new terms rather than treating a test report as a permanent specification.