SIMILAR ACCOUNTS

Find your rival accounts

Enter any public account and get the others working your lane — each with the reason it matched and two recent posts you can open and judge for yourself. Three free lookups a day, no account needed.

Usually within 15 seconds
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01

Enter a public instagram account

A handle or a profile URL. Leave it blank and type a topic instead if you are still picking a lane. Private accounts cannot be read.

02

Read why each one matched

Every row says what the two accounts have in common and links two recent posts that showed it. If the posts do not look like yours, the match is wrong — that is the point of showing them.

03

Open them and read the last month

What repeats across several matched accounts is the format the subject currently rewards. One account's best post can be luck; a format repeating across peers usually is not.

What makes two Instagram accounts similar

Similarity here means the recent posts cover the same subject in the same format — the same kind of Reel, the same kind of carousel, aimed at the same viewer. It does not mean the same follower count. Each row names what the two accounts have in common and links the posts that showed it, so you can disagree with a match instead of taking a number on faith.

Why follower count is a bad way to pick comparable accounts

Follower count measures history, not what an account posts today. A 30k account covering your exact subject this month is a far better benchmark for what to make next than a 3M account whose audience arrived three years ago from something else. Engagement rate has the same problem in reverse — it is heavily size-dependent, which is why this page matches on the posts themselves.

NEXT STEP

A public list is a start. Your own numbers decide what to make.

This page only uses what any visitor can already see. Bring your account into Kabo when you want your own analytics next to these accounts.

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Frequently asked questions

How do I find Instagram accounts similar to mine?

Enter your handle below. Kabo reads the recent public Reels of candidate accounts and keeps the ones actually posting the same kind of thing, then shows the two posts that decided each match. Instagram's own “Similar accounts” panel is built for follow suggestions and leans on who your followers already follow; this starts from the content instead.

Can I search by topic instead of by account?

Yes. Leave the account blank and type a topic — watercolour landscapes, espresso at home, third-year medical school. Useful when you are starting an account and do not have one to compare against yet.

Does this work for business accounts?

Switch “Find similar” to Businesses and the match looks for brand and shop accounts rather than individual creators. The evidence works the same way: two recent posts per row.

Is there a free Instagram lookalike finder?

This one. The first runs each day need no account, and every row links back to the public posts it used, so you can check a match instead of trusting a similarity score.

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