KNOW THEIR BUDGET

Check what the brand spends before you name a price

Every rate calculator starts from your follower count. This one starts from the other side of the table: type the brand's name, and we read its public Meta Ad Library footprint — how many ads it's running, in how many countries, for how long — and turn that into a spend tier and a suggested opening floor.

Brand nameYour size (optional)

Reads public Meta Ad Library data. 3 free checks a day without an account; no brand is notified.

This answers “what can they pay.” For the other half of the negotiation — “what am I worth” — use the Influencer Rate Calculator; the two numbers together are the quote.

Type the brand's name

The lookup matches it against advertisers in Meta's public Ad Library — the same database anyone can browse, read for you in one click. The brand is not notified.

Read the three facts

Active ad count, country spread, and how long the campaign has been running. Together they place the brand in one of four spend tiers, from not-advertising to large-scale.

Anchor your quote

Pick your follower tier and the page scales the reported rate band by the brand's spend tier. A brand running 50 ads across five countries for six months should not get the same opening number as one testing its first campaign.

Why the brand's ad spend belongs in your rate

A sponsorship quote has two sides: what your audience is worth, and what the buyer habitually pays for attention. The second side is public — Meta's Ad Library lists every active ad a brand runs on Facebook and Instagram — but almost nobody checks it before quoting. Creators who do walk in knowing whether they're talking to a brand that spends every month or one that has never bought an ad. That single fact changes the opening number, and it decides whether usage rights — the brand running your content as its own ads — should be a mandatory line item or an optional extra.

The four spend tiers, and what each means for your quote

The tier comes from three public signals: active ad count, country spread, and campaign age.

Not running Meta ads

No active ads found. Budget may exist elsewhere, but don't build your price around a paid-usage upsell — price the organic value of your audience.

Testing

A handful of recent ads in one market. Budgets are small but intent is high: brands at this stage pay for creative they can learn from.

Steady spender

Double-digit ads, multiple markets, or months of continuous running. This brand has a paid channel your content can be run in — quote usage rights separately, always.

Large-scale advertiser

Fifty-plus ads, multi-country, quarter-plus duration. Dedicated media budget. Raise your floor and price usage rights per 30-day window.

What the Ad Library can and cannot tell you

It shows every active ad a brand runs across Meta platforms — creative, placement, countries, start dates. It does not show spend figures for ordinary ads, it does not show TikTok or Google campaigns, and it says nothing about the brand's creator budget specifically. A brand with zero Meta ads can still pay creators well, and a heavy advertiser can still make a low offer. What the tier gives you is context and leverage — not their answer.

NEXT STEP

You know their budget. Now grow what they're buying.

The spend tier sets the ceiling of this negotiation; your audience sets the next one's. Kabo's Trend Radar is a preview, not a live weekly tracker yet — it shows the evidence-led workflow planned to help each month of posting move you up a tier.

Try Kabo

Frequently asked questions

How do I find out how much a brand spends on ads?

For Meta platforms, the public Ad Library shows every active ad, its placements, countries, and start dates — this page reads it for you and summarizes the scale. Exact spend figures are only public for political ads; for everything else, ad count, spread, and duration are the best public proxy.

Will the brand know I looked them up?

No. The Ad Library is public data published by Meta; browsing it is anonymous and this page adds nothing on top.

How should the spend tier change my quote?

Two ways. It moves your opening floor — the band for your follower tier, scaled up for steady and large-scale advertisers. And it tells you how to treat usage rights: a brand already buying ads has a channel to run your content in, so whitelisting is priced separately (+20–100% of the content fee per 30-day window) rather than thrown in.

The brand shows zero ads. Does that mean no budget?

No — it means no active Meta ads. The brand may spend on TikTok, Google, retail, or nothing at all. Read zero as "don't count on a usage-rights upsell," not as "don't charge."

Where does the suggested rate come from?

The reported per-post band for your follower tier (the same table the Influencer Rate Calculator uses), multiplied by a factor for the brand's spend tier. It's a negotiation anchor built from public surveys and public ad data — not an appraisal, and deliberately a floor rather than a promise.

More free tools

Influencer Rate CalculatorPrice your next brand deal, on any platform.Engagement Rate CalculatorOne formula, every platform's own verdict.Media Kit GeneratorA one-page media kit, auto-filled from public stats.Content Calendar TemplateA 4-week plan with hook and CTA columns.All free toolsThe full Kabo toolbox for creators.

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