Put your retention number in context.
Compare retention, skip rate, and completion metrics by platform and video length. Use cited editorial targets and your own recent baseline to decide what to review next.
Pick your platform and metric, then enter the video length.
Add the metric from your video and, optionally, your recent same-length baseline.
Read the comparison and use your retention graph to decide what to change.
Start with your own recent videos on the same platform and at a similar length. A percentage becomes useful when it tells you whether your next edit worked.
You enter the figures manually; Kabo does not read your analytics or draw a retention curve. It adds editorial reference targets where available. These come from Retensis’s published guidance; they are not official platform averages or a promise of more views. If no reference is available, compare with your own baseline.
| Metric | What it tells you |
|---|---|
| Average percentage viewed | How much of the video was watched on average. Replays can push it above 100%. |
| Completion rate | How often viewers reached the end, using the platform’s reporting definition. |
| Skip rate | Early exits, using the platform’s skip definition. Lower is better; do not compare different reporting definitions. |
| Stayed to watch | How often Shorts viewers stayed instead of swiping away. It does not mean they finished. |
| Save, share, or engagement rate | How often an action happened. Compare the same denominator, such as views. |
Use only metrics available in your analytics. Average percentage viewed does not establish how many viewers completed the video.
Have seconds instead of a percentage? Divide average watch time by video length, then multiply by 100. An 18-second average on a 30-second video equals 60%.
Use the median from recent videos with a similar length, format, and publication age. Compare equivalent windows, such as each video’s first seven days.
48% → 60% = +12 percentage points
Illustrative example: your recent 30-second TikToks have a 48% baseline. A new video reaches 60%. That is a 12-point improvement, rather than a platform-wide ranking.
For skip rate, the direction reverses: 38% → 29% is a nine-point improvement. Kabo shows improvement as positive in both cases. Need total viewing duration? Use the YouTube watch time calculator.
Test one change, then compare the same metric over the same observation window. Look for a pattern across several uploads before changing your whole format.
Choose one moment to improve, test it in your next video, and compare the same metric again.
Yes. Replays can make average watch time longer than the video itself. Kabo accepts values above 100% for this metric; other rate inputs stay between 0 and 100%.
No. Someone can stay past the opening and still leave before the end. Check each platform’s definition.
No. Retention describes viewing behavior. It does not guarantee distribution, views, or revenue.
No. The reference values are editorial targets from Retensis. Your own comparable videos provide a more relevant baseline.
No. You enter the numbers manually. The calculation runs in your browser, without account access.
Add a baseline from recent videos on the same platform and at a similar length. You can still compare improvement.
