Match the metric
Choose the platform, video length and age since publication. Copy the metric from your own analytics, using the same definition each time.
Enter one metric and, if you have them, comparable past videos. Get your own median and a next test to try. No invented industry average or viral score.
Choose the platform, video length and age since publication. Copy the metric from your own analytics, using the same definition each time.
Add one value per past video. Use the same platform, similar length, measurement age and denominator. Each video has equal weight in the median.
Read the numerical difference, then test one change. A higher or lower number alone cannot explain why a video performed that way.
Use the result button to bring your numbers into Kabo Agent. Add your video or script there to work on an opening, pacing or a useful payoff.
This tool compares with the history you supply. It has no representative industry dataset, so it does not assign an industry percentile, a universal target or a pass/fail score. Without history, it explains the selected metric.
Use your own videos from the same platform with similar lengths, topics and audiences. Keep the age since publication, traffic type and metric definition consistent. Do not mix paid and organic results or total views and engaged views.
Completion and skip/stay/swipe percentages are bounded by 100%. Average watched can exceed 100% with repeat viewing. Actions per 100 views are counts, not the percentage of unique people, and can also exceed 100. They are not interchangeable.