Kabo
Try Kabo
PRICE YOUR VIDEOS

Both ways TikTok pays, one honest estimate

TikTok money comes from two places: brands paying for videos, and the Creator Rewards Program paying per thousand qualified views. This calculator estimates both — reported bands by follower tier for deals, the reported RPM range for Rewards — entirely in your browser, no signup.

Free and unlimited — nothing you type leaves your browser.
Estimated sponsored earnings · TikTok · Micro (10k–50k)
Per sponsored video$80 – $400Engagement multiplier ×1.00
Per month$160 – $800At 2 sponsored videos a month

How it's calculated: your follower tier's reported band × an engagement multiplier (your ER ÷ the TikTok typical of 4.5%, capped at ×0.6–×1.8). Bands aggregate public creator rate surveys, which disagree by 2x or more for the same tier — treat them as a starting point, not a quote. LIVE gifts and TikTok Shop are separate streams, not included.

Reported TikTok rates per sponsored video at typical engagement (4.5%) — the same bands the calculator uses:

FollowersPer video
Nano (1k–10k)$10 – $80
Micro (10k–50k)$80 – $400
Mid-tier (50k–500k)$400 – $2,500
Macro (500k–1M)$2.5K – $6K
Mega (1M+)$6K – $15K
Creator Rewards estimate · videos over 1 minute
Per month—Enter monthly qualified views

Creator-reported range — TikTok publishes no official rate, and only videos over one minute earn. “Qualified views” exclude short watches, so this counts fewer views than your analytics show. Program entry requires 10k followers and 100k views in the last 30 days.

The sponsorship input above expects engagement by followers: average likes, comments, and shares divided by followers. The TikTok Engagement Rate Calculator reports engagement by views instead, so use it as a complementary content-response signal rather than pasting its percentage here. Weighing TikTok against Instagram or YouTube money? The Influencer Rate Calculator puts the three side by side.

01

Start with followers and engagement

Follower count picks your brand-deal tier; engagement rate moves you within it. TikTok rates by followers run higher than Instagram's — the calculator's typical is set for TikTok, not borrowed.

02

Add your monthly views for Rewards

If you're in the Creator Rewards Program (videos over one minute, 10k followers, 100k views in the last 30 days to qualify), enter your monthly qualified views. The estimate uses the reported $0.40-$1.00 per thousand qualified views range.

03

Read the two streams separately

For most creators under 500k followers, one good brand deal out-earns a month of Rewards. Knowing the split tells you where your effort pays: views feed Rewards, but engagement and niche feed the deals.

The two ways TikTok pays, side by side

TikTok money arrives from two unrelated places, with completely different rules. Mixing them up is why published estimates disagree so wildly.

Creator Rewards versus brand deals.
Creator RewardsBrand deals
Paid forQualified For You feed viewsThe video itself
Threshold10,000 followers and 100,000 views in 30 daysNone
Who decides the amountTikTok, per 1,000 qualified viewsYou and the brand
AvailabilitySelected countries onlyAnywhere

Thresholds are TikTok's published Creator Rewards requirements. Brand deal pricing has no published rates — the calculator's ranges come from what creators commonly report, which is why it returns a band rather than a figure.

Who is actually eligible for Creator Rewards?

The bar is higher than most creators expect. You need a personal account, to be at least 18, at least 10,000 followers, and at least 100,000 video views in the previous 30 days. Individual videos then need at least 1,000 qualified For You feed views before they earn anything, and the programme runs only in a limited set of countries — the United States, Mexico, Brazil, South Korea, Japan, Germany, the United Kingdom, and France. Outside those, the rewards half of this estimate is zero and brand deals are the whole picture.

Why followers set your rate but not your rewards

The two halves scale on different things. Creator Rewards track views, so a small account with one runaway video can out-earn a large quiet one. Brand rates track followers and engagement, because that is what a brand is buying — a predictable audience, not a lottery ticket. This is why the honest answer to what a TikTok account earns is two numbers, not one.

NEXT STEP

Priced the video. Now grow what it's worth.

Both revenue estimates move when your real inputs move. Recalculate as they change; Kabo's Trend Radar shows the planned product direction and is not a live weekly source of gaining topics or formats.

Try Kabo

Frequently asked questions

How much does TikTok pay per 1,000 views?

Creators in the Creator Rewards Program report roughly $0.40-$1.00 per 1,000 qualified views, varying by region, topic, and watch time. Only videos over a minute qualify, and 'qualified views' filters out short watches — so the payout counts fewer views than your analytics screen shows.

How many followers do you need to make money on TikTok?

Two different doors: the Creator Rewards Program requires 10,000 followers plus 100,000 views in the last 30 days. Brand deals have no official floor — nano creators at 1k-10k followers report $10-$80 per sponsored video, and strong engagement gets you into deals earlier than follower count does.

How much do TikTokers make per sponsored video?

Reported bands: $10-$80 at 1k-10k followers, $80-$400 at 10k-50k, $400-$2,500 at 50k-500k, and $2,500+ beyond that. These aggregate public creator rate surveys — which disagree by 2x for the same tier — so treat the band as a negotiating floor and ceiling, not a menu price.

What happened to the TikTok Creator Fund?

It was retired and replaced by the Creator Rewards Program, which pays meaningfully better but only for videos longer than a minute. If you see calculators quoting the old Creator Fund's $0.02-$0.04 per 1,000 views, those numbers are dead — the current reported range is $0.40-$1.00 for qualified views.

Do TikTok LIVE gifts count in this estimate?

No. LIVE gifts, TikTok Shop commissions, and affiliate income are real income streams but they scale with different inputs (live hours, product fit) — folding them into a followers-based estimate would be fiction. This calculator models the two streams that scale with content: deals and Rewards.

Why does engagement rate change the estimate?

Because brands buy attention, not follower counts. A 20k account whose videos reliably pull comments converts better than a 100k account nobody talks to, and rate cards reflect that. The multiplier here is transparent: your ER against TikTok's typical, capped so extreme inputs don't invent numbers no survey supports.

Is this TikTok money calculator free?

Free, unlimited, no username, no signup — everything runs in your browser. It's a planning tool built on reported ranges, not an appraisal of your account or a promise from TikTok.

More free tools

TikTok Engagement Rate CalculatorSee how many interactions every 100 plays generate.Best Time to Post on TikTokPosting windows in your audience's clock.TikTok Account AuditReview five dimensions from an account's public data.TikTok Caption GeneratorTurn TikTok’s title and video details into five complete captions with hooks, descriptions, and hashtags.All TikTok toolsEvery free tool for this platform, in one place.All free toolsThe full Kabo toolbox for creators.
Was this useful?